Our Natural Resources: Agriculture Summit

January 16, 2020
7:30 am -  
4:00 pm
Calgary, Alberta
600-237 8th Avenue Southeast, Calgary, AB, Canada

*Registration works best on Google Chrome

Canada’s natural resources include more than oil, wind, hydro, and solar – they also include agriculture and farming. We are continuing our AND focus with natural resource development AND sustainable agriculture practices.

As with most industries, technology and innovation are shaking up Canada’s agriculture industry. Producers are growing crops with higher yields, using less resources at reduced costs. This infusion of technology and innovation within the agriculture industry remains understated and largely unknown outside of the industry.

Agriculture and agri-foods contribute over $100 Billion to the Canadian economy every year. Broader understanding of the competitiveness, innovation and GDP contribution of agriculture is critical to ensuring the industry remains top tier in the global market.

Canada can nourish the world and become a global leader in sustainable agricultural practices. Join us as we work towards creating a framework for a national vision for our agricultural natural resources.


Keynote: Canadian Competitiveness
Chuck Magro, President & CEO, Nutrien

  • How agriculture companies are working to address environmental, sustainable, and governance (ESG) to measure sustainability and ethical impact of investment. 

Keynote: The Importance of Agriculture to the Canadian Economy 
Curt Vossen, President & CEO,  Richardson International

  • Agriculture is a large economic driver in Canada, what is the conversation Canada is not having regarding agriculture and agri-foods? 

Keynote: Aligning on Advocacy
Michael Hoffort, President & CEO, Farm Credit Canada 

  • Canada has many champions and advocacy groups across all segments of our agriculture industry. How can we unite with one voice to champion the industry as a whole? Can we work together to form stronger trade deals opening new markets? Can we create a national vision for our agricultural resources?

Panel: Innovation and Agri-Foods
Moderated by: Stuart Cullum, President, Olds College

  • Accelerating the commercialization of innovation and technology within agriculture.  
  • Panelists

Panel: Trade Agreements and Goods to Market
Moderated by: Art Froehlich, President, Agriview 

*More speakers to be announced


  • $249.00
  • Table of 8: $1,992.00

*This is a full day event. Breakfast, lunch and coffee will be served. 

About the Speakers

Art Froehlich, President, Agriview

Mr. Arthur Froehlich BSc., is President of Agriview Inc., and is Past President and remains as a Director of AdFarm, one of North America’s largest agri-business and agri-food marketing and communications companies. He is also still involved in his farming operation in Saskatchewan producing wheat, malting barley and milling oats. With an undergraduate degree from the University of Saskatchewan (Agriculture) and a graduate of the Advanced Management Program from the University of Pennsylvania’s Wharton School of Business, Mr. Froehlich has spent the last 36 years working in primary food production, agri-business and agri-marketing in Canada, United States, Europe, South America and Asia. Mr. Froehlich has served as the President of Westcan Malting, General Manager of Operations for Alberta Wheat Pool, and the Director of Sales and Marketing at Hoechst Canada. He sits on many corporate boards, including: Richardson International Ltd., Carbon Credit Solutions Inc, Hokanson Capital, FBScience, Victoria Caledonian Distillery& Twa Dogs Brewery and Rite Way Manufacturing. Previous Board positions include: ATB Financial, Alberta Innovates Bio Solutions (Chair), Science Alberta Foundation (Chair), Malting Industry Association of Canada, Malting and Brewing Research Institute, Western Grain Elevator Association, Demeter Agro Ltd., Prairie Sun Grains Ltd., Alberta Agriculture Research Institute (Chair), Agriculture & Food Council (Chair), Olds College, AVAC (Agriculture Value Added Corporation)(Chair), and Ag West Bio (Chair). In 2005, Mr. Froehlich received the distinguished Agrologist Award from the Alberta Institute of Agrologists and the Alberta Centennial Gold Medal by the Province of Alberta. In 2012, Mr. Froehlich was inducted into the Alberta Bioindustrial Hall of Fame and in 2014, he received an Honorary Degree from Olds College. His is also a member of the Agriculture Institute of Canada.

Chuck Magro, President & CEO, Nutrien

Chuck Magro is President and Chief Executive Officer of Nutrien. He was previously President and Chief Executive Officer of Agrium, which he joined in 2009.

Other key leadership roles Chuck held at Agrium include Chief Operating Officer and Executive Vice President; Chief Risk Officer and Executive Vice President of Corporate Development; and Vice President, Manufacturing. He joined Agrium following a productive career with NOVA Chemicals.

Chuck plays an active role on the boards of the Business Council of Canada, International Plant Nutrition Institute and the Canada Pension Plan Investment Board. He also serves as chair of Canpotex Limited, vice chairman of the International Fertilizer Association and past chair of The Fertilizer Institute and the Nutrients for Life Foundation.

Chuck holds a Bachelor of Applied Science (Chemical Engineering) from the University of Waterloo and a Master of Business Administration from the University of Windsor.

Stuart Cullum, President, Olds College

Stuart Cullum is an executive leader with experience in private industry as well as the finance, post-secondary and not-for-profit sectors. He is currently President of Olds College.

Established in 1913 and based in central Alberta, Olds College is a premier Canadian integrated learning and applied research institution specializing in agriculture, horticulture, and land and environmental management.

Stuart’s prior roles include Chief Innovation Officer with Olds College where he was responsible for leading the college’s innovation agenda, by aligning academic and research programming with industry and government priorities.

Stuart also served as Vice President Academic and Chief Operating Officer at Lethbridge College, where he led the college’s academic transformation strategy.

As Vice President, Agriculture at Northlands in Edmonton, Alberta, Stuart oversaw the development of programs and services for the agriculture sector.

As Executive Director of NAIT’s applied research and enterprise development area, Stuart and his team significantly grew NAIT’s capacity and activity in applied research and company development.

As Associate Vice President, Business Development with WestLink Innovation Network, Stuart was responsible for supporting 26 western Canadian post-secondary institutions in the development of their technology transfer and applied research activities.

Stuart has also served as an early stage company investor, agriculture producer and on various company and organizations boards and advisory committees.

Stuart holds an MBA (technology transfer specialization) from the University of Alberta and a BA and BEd from the University of Lethbridge.



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