[Sold out] Unapologetic sales: Best practices for the year ahead

This event is now sold out, to be added to the wait list please email events@calgarychamber.com.
March 8, 2019
1:00 pm -  
5:00 pm
Glenbow Theatre
100 8 Ave SW, Calgary, AB T2P 0W5, Canada

On International Women’s Day the Chamber is hosting an afternoon of learning dedicated to sales professionals. Split up into three parts (workshop, panel discussion, networking), this afternoon will leave you inspired to chase your sales targets and grow your network.

Agenda for the day will be: 

1:00 pm – 1:30 pm Doors open and Registration

1:30 pm – 3:00 pm [Workshop] How the Professional Saleswoman Can Master the Buyer/Seller Dance

Sandra Crozier-McKee of Sandler Training in Calgary, will provide insights and practical how to’s for overcoming some of the most common concerns and self-doubts while erasing the negative connotations of selling.

The tools you will leave with include:

  • Introducing the Up-Front Contract personally and professionally
  • A Sales Process – What is it and why you should have one
  • Asking questions that get answers
  • Slow down to speed up
  • What the prospect really wants
  • Transcending the Salesperson stereotype

3:00 pm – 4:00 pm [Panel discussion] Unapologetic saleswomen 

Following the workshop you will have the opportunity to ask successful saleswomen questions about their selling techniques and tips to hit your sales targets. Nisha Berman of Sandler Training, Maria Martiniello of the Calgary Zoo and Carley Montague from Kudos, will cover everything from work-life balance, creating achievable stretch goals, and meeting the right contacts. 

4:00 pm – 5:00 pm [Networking] Connect and recap

To finish off the afternoon, connect with other attendees and discuss what was learned. Grow your network and keep the learning ongoing. 

Sandler in Calgary will also announce the winner of the Unapologetic Saleswoman Scholarship in-kind award at the end of the event. Join us for an afternoon of learning, selling, and celebrating successful women. 


  • Member ticket: $49.00
  • Non-member ticket: $98.00

*The first 80 people to register will
receive a copy of the book
The Unapologetic Saleswoman
by Lorrainne Ferguson
($30.00 value) 


About Sandra-Crozier McKee

Sandra Crozier-McKee is an accomplished C-suite executive with a proven track record achieving exceptional rather than expected results in many sectors including finance, education, food service, media and recreation. She respects her education from the University of Western Ontario and the University of Calgary, but it is the 30 years of hands on experience conceiving, developing and executing on strategies and initiatives that her clients value the most.

Sandra resigned as CEO of the BBB to start her company, Western Master Business Mechanics, to fill the critical gap in practical experience in the mechanics of running a business that leaders encountered when working with coaches and consultants. In order to further provide cutting edge support to the business community, she is also a Talent Acquisition Specialist with Self Management Group; a YouEQ Certified Emotional Intelligence Trainer; a professional speaker with both TEC Canada and the Canadian Speakers Bureau and a CCHOS certified in “Cannabis in the Workplace.”




About Nisha Berman

After spending nearly, a decade working in Marketing and Operations, Nisha has learned what truly drives marketing, both client-facing and event-related, and it’s not mastering the marketing flavour of the week. It’s how well you connect with the people you support and communicate your understanding back to them. Gaining this knowledge through a variety of experiences in marketing, including digital, events marketing, social media, and client experiences, Nisha continues to hone her skills to create real impact on the companies she supports.







About Maria Martiniello

Maria Martiniello is the Business Development Manager at the Calgary Zoo and has been with the zoo for 4 years. Maria’s leadership position is responsible for all sales activities necessary to build the Calgary Zoo’s year-round business. Her role identifies and develops new opportunities that allow the zoo to expand its diversity of product and program offers. Maria and her team’s activities focus on private events, team builders, adult nights, tourism and corporate sales.

Maria is a pragmatic problem solver, whose sound business, sales and marketing know-how have continually helped to enhance organizations bottom line.

Maria is the 2018 Recipient of the Meeting Professional International Award of Excellence and 2018 Recipient of the Women of Inspiration Innovate Leader Award. In 2017 Maria was awarded a year scholarship and a highly coveted trip to the annual Sandler Summit in Orlando with Sandler Training renown as the largest provider of sales, leadership and customer service training in the world.




About Carley Montague

As an experienced Sales Professional, Carley has worked across multiple industries including Financial Services and Technology, from large corporations to small start-ups, over the course of her career. She currently serves as a Business Development Manager at Kudos Inc, selling fun and intuitive software on a global scale, supporting HR leadership teams that are seeking new ways to improve employee morale in an era of the disengaged employee.

Carley has a degree in Psychology, mastered her sales training programs, and thrives on new challenges. When she is not working, you can find her cycling at her favourite studio, playing at the park with her dog, or globetrotting with her spouse.

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