Get a Department of Taking My Business to the Next Level: Hippo Hug
January 8, 2019
As a business owner, you are faced with questions daily about where to take your business. What products to launch? What customers to target? Should you pivot directions?
The Ignite business accelerator is here to help. Ignite is designed for businesses who want to grow but aren’t quite sure of the next steps.
It is designed for business leaders who want to scale up their existing operations or kick start a new revenue stream. Participating companies work with an experienced facilitator to learn a set of tools and strategies to test and validate new ideas and develop a business model focused on growth for their business. Ignite can be a simple, low-cost way to de-risk a new venture and prove (or disprove) its viability.
Hippo Hug, a local Calgary Company, entered Ignite in September 2018. Hippo Hug makes weighted blankets that provide deep pressure sensations designed to reduce anxiety and instill a sense of calm. Starting in 2011 as a one-person shop Hippo Hug has seen exponential growth selling over 500 blankets in 2016. Hippo Hug entered Ignite with a goal to increase production and tap into a new market.
“It was an intense program that showed us, while we are great at creative thinking we are not so great at focused business thinking,” Says Leslie Brooks, President of Hippo Hug.
Ignite created the opportunity to Hippo Hug to look inwards, change some business processes, build a strong team and create a foundation for growth.
“The program solidified our team thinking, preparing us to tackle problems and prepare for growth,” Adds Brooks.
Ignite guides you through a deep exploration of your business operations and growth initiatives to deliver a researched, tested, and validated growth strategy in less than 60 days.
The Calgary Chamber runs five, 60 day cohorts a year with the next cohort starting March 7, 2018. To learn more about Ignite and how it could benefit your business go to calgarychamber.com/programs-services/programs/ignite/.