Small businesses are the beating heart of our economy, accounting for over 95 percent of businesses in Calgary. From tech and agriculture to wellness services and restaurants, the diversity of business ventures is vast. But small businesses grapple with many of the same questions: how to market products and services in an increasingly globalized and digital economy? What to do about rising costs and razor-thin profit margins? How to attract and keep great people? Elevate unpacks these topics – and more – as we bring together Calgary’s small businesses for key conversations on things that matter to entrepreneurs and start-ups that are integral to our city’s prosperity and vibrancy.