John Winsor, CEO and founder of Open Assembly, is an entrepreneur, thought-leader and global authority on open innovation. John’s ideas, expressed through his writing, speaking, and the companies he’s built, have placed him at the intersection of innovation, disruption and storytelling. “John Winsor is a brilliant founder and visionary who has a deep understanding of the cultural significance and opportunity of digital disruption,” says David Jones, former CEO of Havas and Havas Worldwide, the world’s sixth largest advertising holding company.
Prior to this, John became the chief innovation officer of Havas, when Havas purchased his open advertising agency, Victors & Spoils, in 2015. Winsor founded V&S after introducing the advertising world to the practice of co-creation in his role as vice president and executive director of strategy and innovation at Crispin, Porter + Bogusky. Winsor had merged his company Radar Communications, the world’s leading open strategy and research company, with CP+B back in 2007. Other companies Winsor founded include Sports & Fitness publishing, sold to Conde Nast, and the Gravity Games, sold to NBC.
Winsor’s books include “Beyond the Brand,” “Spark,” “Flipped, and the best-selling “Baked In,” winner of the 2009 800-CEO-READ Business Book Award in marketing, Winsor is an advisor to the Interactive Advertising Bureau and the Digital Initiative at Harvard Business School, and a regular contributor to the Harvard Business Review, The Guardian, Forbes and Digiday.
Winsor is a world traveler who enjoys cycling, surfing, extreme skiing, and mountain and rock climbing. He and his family base out of Boulder, Colorado.